Man, I'm 59 years old. I was a teen in the late 60's. People liked patchouli cause it was the new thing. It signified to others that you were aware of things outside the fucking box people were living it. Man, people were so close minded. The older people didn't like patchouli cause it wasn't what you could get at macy's and other places everyone bought shit at. Patchouli smells like nature, not old spice. Man, no body wanted to wear some colonge their dad and granddad wore. They wanted something new. Something from nature. Something that told the world they were different, new, not living in a closed box life.
Patchouli has an earthy smell. It smells like nature. Some people hate it because it smells like nature. To love the smell of patchouli is to love the smell of nature. To love old spice is to love the establishment.
You get it? This was a statement. We wore different clothes. We talked different. We listened to different music. We had different values. We embraced different ideas. So naturally we had to have a different cologne. One that said "I aint a fucking duplicate of the old folks! I am of a new generation and I am proud of it!"
There was some rebellion in it to. You knew certain straight people could not stand the smell. It was too natural for them to handle. It was not old spice or some other shit sold at macy's. That was a big part of it for some people. They wanted to make their presence known. They wanted the straight people following the ways of the old people to know they weren't one of them.
We hated old spice and the rest. You wouldn't be caught dead smelling like your father.
This rumor about it being used to cover up the smell of marijuana got started and spread like wildfire. It's a rumor. It doesn't cover up the smell. People started saying that after hippies started using it. It was the straight guy's rumor. Not all hippies smoke marijuana. Straight guy's think they do. Many hippies only did acid and still wore patchouli. I did a lot of acid. I almost never smoked marijuana and I wore patchouli because it was part of the culture. I felt it made me smell natural, fresh. Like a new age man. Not all stuffy like old spice.
Looking back at it now, I see it was silly. Old spice is not bad. We just hated things like that because it signified old people. It was what old people wore. There was such an "us and them" attitude back then. People really felt it. Now looking back it looks silly. On both sides. The polarity was stupid. The straight people and the hippies were both close minded, just close minded in different directions. You can't be a hippie without the opposing straight guy. They were two sides of the same coin, existing to battle each other because things were getting off track in the and people knew it. In the end both sides won. The world is more open minded today. The good values from both sides are a strong part of the today. So as silly as that time seemed to be, it was needed.